sabato 2 febbraio 2008

Disparità di genere: Italia 84esima

L'Italia è fanalino di coda dei Paesi dell'Unione europea, solo 84esima nella classifica mondiale sulle disparità di genere. Questo è il risultato dello studio del World Economic Forum (Wef) sul divario tra uomo e donna relativo all'anno 2007. Il «Global Gender Gap Index» offre un quadro completo per la valutazione e il confronto delle differenze di genere in fatto di opportunità. Quattro le aree d'indagine: partecipazione e opportunità; livello di cultura economica; responsabilizzazione politica; sanità e sopravvivenza. Il documento prende in esame e mette a confronto 128 Paesi, corrispondenti al 90 per cento della popolazione mondiale. Lo studio pone al vertice della classifica i Paesi che, indipendentemente dalla disponibilità di risorse, presentano una loro equa distribuzione tra donne e uomini. I primi posti sono stati conquistati da Svezia, Norvegia, Finlandia e Islanda seguite dalla Nuova Zelanda. La Lettonia e la Lituania, rispettivamente 13esimo e 14esimo posto, hanno registrato il più celere avanzamento, guadagnando rispettivamente sei e sette posizioni in soli dodici mesi. Germania, Spagna, Corea, Emirati Arabi Uniti e Arabia Saudita risultano comunque i Paesi che più hanno colmato il divario storico di genere. Tunisia, Marocco e Turchia registrano invece un forte deterioramento rispetto al 2006. L'Italia è lentamente scivolata dalla 77esima posizione del 2006 alla posizione attuale. «Si auspica - afferma Saadia Zahidi Responsabile del Women Leaders Programme - che questi risultati possano suscitare una maggiore consapevolezza e incentivare un maggiore dialogo tra le autorità politiche».

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For instance, an $eighty therapeutic massage could be obtained by the buyer for $forty by means of Groupon, and then Groupon and the retailer would split the $forty. That is, the retailer presents a massage valued at $80 and receives approximately $20 from Groupon for it (beneath a fifty%/fifty% split up). Or, if $240 effectively worth of home portray solutions is purchased by the customer for $fifty by means of Groupon, then the business gets $twenty five and Groupon retains $twenty 5. The client gets the massage, or the home portray companies, in these illustrations, from the retailer for which they initially compensated $forty (or $fifty) to Groupon. There are particular businesses to which Groupon to commence with did not supply its solutions, which involves capturing ranges and strip golf equipment nonetheless, taking pictures ranges have been highlighted on Groupon.

As opposed to categorised advertising and marketing and marketing, the service provider does not pay out any upfront cost to take part: Groupon collects individualized data from ready customers and then contacts only individuals consumers, mainly by every single day e-mail, who could possibly perhaps be intrigued in a unique merchandise or services.

Groupon employs a massive assortment of copywriters who draft descriptions for the discounts showcased by electronic mail and on the web site. Groupon's marketing textual content for the 'deals' has been witnessed as a contributing factor to the acceptance of the internet internet site, that contains a exclusive merge of comprehensive simple fact-checking and witty humor.

Owing to Groupon's market place turning out to be mostly composed of woman customers, the deals are normally centered on the effectively being, health and health and class marketplaces.

There are possible issues with the company solution. For illustration, a effective deal could temporarily swamp a small organization with as properly many customers, jeopardizing a likelihood that buyers will be dissatisfied, or that there will not be sufficient product to fulfill up with the desire. Hole, a massive clothes retailer, was all set to deal with 445,000 coupon codes in a countrywide provide (even though it educated server concerns at 1 stage), but a more compact enterprise could flip out to be out of the blue flooded with consumers. 1 coffee retailer in Portland, Oregon struggled with an boost in customers for a few months, when it provided close to 1,000 Groupons on the 1 operating working day it was equipped, in accordance to a single report. In reaction to comparable difficulties, Groupon officials issue that 'deal' subscriptions want to be capped in development to a reasonable quantity.

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